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Rabbit - Watch Together

I led product development and a team of 30 at Rabbit – a social platform that lets you watch your favorite tv shows or movies with other fans or your friends remotely. 
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Jetpac City guides – From idea to acquisition

In six months we designed, developed and launched the beautiful Jetpac City Guides app built on millions and millions of geolocated public Instagram photos that we had analyzed and indexed in the last year. 

I lead the team from idea to launch, and designed several other app concepts before we landed on the final product which received the Webby Award for best mobile app in 2014 and got featured on iTunes home page “Best New App”.



Jetpac iPad App

At Jetpac we took the 250 million+ public photos that each day get uploaded to Facebook and figured out where they were from, even when they’re not explicitly geo-tagged. We also took all the un-located photos on Facebook (most of the 100 billion are un-located) and located them using geo-parsing technology we’ve pioneered, using the text – captions, album names, etc.  

We then selected the best travel photos with machine learning. To do so, the team first started by rating some 2 million of the photos manually, which then allowed them to train algorithms to look for the signals that correlate to good travel photos. 

By signing in with your Facebook account you could browse all your friends's best travel photos sorted by location so you had your own very personal travel guide. 

     The Jetpac iPad app was featured on  homepage, on nationwide App Store billboards and in the March 2013 newsletter.

The Jetpac iPad app was featured on homepage, on nationwide App Store billboards and in the March 2013 newsletter. The app became the highest rated travel app in the iTunes App Store at the time.

OTHER projects


Reducing Friction By
Designing A New App Experience For Booked Trips On Airbnb.

Airbnb is not streamlined like a hotel chain and thankfully so, but that also means that every Airbnb host is different, every listing description is different and as a traveler you never know what to expect. That is exactly we love Airbnb, but at the same time, I've found a lot of unnecessary inconsistency that is not of the charming kind, but only leads to bad reviews and a trip that was less than perfect.

The result of my research and design is a new app experience for guests who have booked a trip on Airbnb which provides guests with a place in the app for more relevant information regarding their booking and an option to receive time relevant information about their stay. The result is that guests and hosts can expect a more consistent and less confusing experience. 


Usability Study Of
Apple's Photo Stream Feature

Many apps have what I call "buried treasures" - features that could be really powerful but they're just obscured by layers of usability issues and extraneous complications. I think the Shared Photo Stream feature in iOS is one of those features. 

I personally really enjoy using the shared Photo Stream feature to share my photos with friends and family without having to post them publicly. I also like the social and collaborative element of contributing my photos to shared photo streams with friends after a trip or a party. 

To see how I could improve the shared Photo Stream experience so more iPhone photographers could discover and find the benefits of using the shared Photo Stream feature I did a usability test and then did a re-design based on my findings. 


Rethinking engagement for the fastest-growing news sharing platform in Tech

As a MVP with a limited feature set, the original Quibb for iOS was able to provide a basic mobile experience but lacked an underlying design structure to drive user and business goals. Without key features found on their web platform and limited avenues for user interaction, Quibb needed to reimagine their mobile experience to increase engagement and build community on the app.

See the full project on my design partner's website