contact ME




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Hi, I'm Cathrine.

I like to make the most out of life and always look for an opportunity to transform a regular day into an awesome one. This applies to how I design products, how I lead my teams and how I approach life in general.

I try to always take the unbeaten path and enjoy the challenge of creating user friendly products that are built on the next wave of cutting-edge technology. Over the last 10 years I’ve been working with innovative engineering and R&D teams to build products and services that leverage AI & Deep Learning for Computer Vision (Jetpac) and Real-Time Audio/Video for Social Networking (Rabbit).

My main focus in products is to spark and grow an emotional connection between the brand and the customers and address people's unique identity, needs and goals. My entry point towards this is focusing on empathy and personalization around the customer to build an experience that’s unique and memorable enough that not only do they stick with the product, but they bring their friends and family onboard as well.

Although I personally enjoy working in a fast paced agile manner, I believe different projects or a startup’s culture and goals require different approaches, so I always adapt my process according to the goals, constraints and the dynamic of the team.


Skills & Methods

Agile / Lean Project Management
Product Strategy
Distributed Team Management
UX Design
Product Design
User Research
Usability Testing
Data Analytics

My Story

I'm originally from Norway where I studied Social Anthropology as an undergraduate at University of Oslo and Kwansei Gakuin University in Kobe, Japan. 

Social anthropology is the study of all peoples everywhere – what they make, what they do, what they think and how they organize their social relationships and societies. Social anthropologists seek to understand how people live in societies and how they make their lives meaningful.

I  have lived and worked in Europe, Asia, Africa and North America, and have traveled to more than 40 countries, which has been an amazing opportunity to combine my passion and curiosity for other cultures, giving me a strong vantage point for working on products that have to meet users coming from a wide range of cultures, backgrounds and experiences. 

Love and marriage took me to San Francisco in 2010, and as one do in Silicon Valley I entered the startup world as the first product manager at Jetpac (Travel Tech, acquired by Google in 2014). 
After Jetpac, I wanted to keep working with a team that truly pushes the limits of what you can do with technology, and I joined the team at Rabbit to work with all the constraints of A/V networking technology and online streaming. In my time there, we grew our active users on web and mobile exponentially in just a few years.

For the last 6 months, I’ve taken a short leave from the Silicon Valley Bubble to get back out into the wider world and travel to new countries.