I've quit my job, put all our stuff in storage and set out to see the world.
The plan is to travel for about a year and come back a lot wiser than when we left, ready to tackle new challenges.
Awareness ≠ Understanding
Understanding ≠ Acceptance
Acceptance ≠ Implementation
Read an article today that was a great reminder that good organizational communication is more than just making sure your team has the right information.
I really enjoyed the Sunrise onboarding. What better sense of progress than watching the sun rise! I wonder if they did some testing around whether or not they needed to also keep the standard progress bar below. I must admit I didn't notice right away that the sun was rising as I went.
The last few years I've been working my way through books about product management, user experience design, interaction design, product design, product marketing and business strategy.
It started with a self development project born on New Years Eve 2011 (don't they all?) where I set up a reading list of the books I wanted to read in 2012 to start the journey towards my dream of becoming an Interaction Designer. I was a product marketing manager at the time, but found myself more and more interested in how the product was designed and the decisions made getting there, rather than marketing the finished product. (I thought then that interaction designer was the coolest thing to be, but later I've found that Product Manager is the perfect role for me because it lets me be involved in all phases of the product development and I can use my wide skillset.)
Since 2012 my reading list has just kept growing, you're obviously never done learning!
2015 Reading List – My New Year's Resolution
This afternoon, my husband who's a product designer, laid out piles of books he had just ordered from Amazon on our dining table to figure out which books to go into his own reading list for 2015. I found some good ones there that I would like to add to my own list, so decided to take a moment to update and prioritize my reading list and this is what it looks like for 2015 - one book to read per month. Sounds like a New Year's resolution.... Who's with me?
- Microinteractions, Dan Saffer
- Jony Ive, Leander Kahney
- User Story Mapping, Jeff Patton
- User Stories Applied, Mike Cohn
- Designing For The Digital Age, Kim Goodwin
- Crossing The Chasm, Geoffrey A. Moore
- The History And Future Of Mind-Expanding Technology
- Brand Bible, Debbie Millman
- Designing Interfaces, Jennifer Tidwell
- Designing Web Navigation, James Kalbach
- Effective UI, Jonathan Anderson, John McRee, Robb Wilson and the EffectiveUI Team
- Package Design Workbook, Steven DuPuis
Knowing myself, I'll probably skip some and add some, but at least I have a plan:)
Most people don’t have the need for travel booking apps more than a few times per year. For that reason, retention is a metric travel companies are typically struggling with.
Retention is an important metric. And to retain a user, first step is to be the brand that I associate with travel and my go-to app for checking prices, getting inspired to go places, finding good deals etc. But if your app is not on my phone when I think about travel because I deleted it after last trip, that could be a lost opportunity.
I took a look at different travel booking apps in the app store and it struck me how few of them were trying to increase my loyalty or be an app that I would open in between trips. But with just a few tweaks, the travel booking apps could easily be something I would open when I get triggered to think about travel and when I'm day dreaming about my next trip.
Here's an example of some simple tweaks that could maybe increase the retention for Expedia's iOS app. I followed some of the lessons learned from reading Hooked by Nir Eyal.