Optimize for the most appealing part of your product
The most appealing thing about Airbnb to me is the chance to stay in a truly unique home, however I think they’re making it unnecessarily hard to find such a home.
Under “More Filters” there’s an option to filter specifically for many types of unique homes, but for my purpose I wish there was an option to “Select All” or just toggle a preference for “Unique Homes”.
Why:
Chances are that if I’d be interested in staying in a cave, I’d also be the type of person interested in staying in a treehouse or a castle.
If I look for just cave homes, it’s not likely to return any result in most places
I have no idea what types of unique homes I can expect to find in a location
It’s a pain to check off every single box to set my filter to find something interesting
Other approaches:
Set a high level preference in my Settings by selecting a travel persona or areas that are important to me, like Safety, Good Wi-Fi, Near Public Transport, Good for Work, Good for Families etc.
Ask me if I want to save it as a preference if I check the same box many searches in a row.
Add “For Adventurers” to the Trip Type list.
This way you don’t have to check off a million boxes every time you do a search.
