Optimize for the most appealing part of your product

Optimize for the most appealing part of your product

The most appealing thing about Airbnb to me is the chance to stay in a truly unique home, however I think they’re making it unnecessarily hard to find such a home.

Under “More Filters” there’s an option to filter specifically for many types of unique homes, but for my purpose I wish there was an option to “Select All” or just toggle a preference for “Unique Homes”.


  • Chances are that if I’d be interested in staying in a cave, I’d also be the type of person interested in staying in a treehouse or a castle.

  • If I look for just cave homes, it’s not likely to return any result in most places

  • I have no idea what types of unique homes I can expect to find in a location

  • It’s a pain to check off every single box to set my filter to find something interesting

Airbnb unique homes filter

Other approaches:

  • Set a high level preference in my Settings by selecting a travel persona or areas that are important to me, like Safety, Good Wi-Fi, Near Public Transport, Good for Work, Good for Families etc.

  • Ask me if I want to save it as a preference if I check the same box many searches in a row.

  • Add “For Adventurers” to the Trip Type list.

This way you don’t have to check off a million boxes every time you do a search.

Airbnb trip type.png